Our Story
Stay PLΔNNING.
PLΔNNING® is the lifestyle brand from Isaac M. Cooper and IMC Financial Consulting in Birmingham, Alabama. It started with a simple idea: the people who build real wealth aren't lucky. They plan.
The closed-triangle Δ in our name is delta, the symbol for change. Every piece we make is a reminder that change starts with a plan, and that the plan is worth showing up for every day.
More than merch
PLΔNNING grew out of IMC's work in financial literacy: the PLΔNNING Podcast, our client consulting, and the IMC Financial Freedom Project, which brings money skills to students, educators and families. When you wear PLΔNNING, you're repping that mission: building wealth, protecting it, and passing it on.
Made with care
Our apparel and headwear are embroidered with our federally registered PLΔNNING® mark (U.S. Reg. No. 7,735,376) on premium blanks chosen for winter weight and everyday wear. Every item is made to order for you, which means less waste and no overstock.
Every move matters. Stay PLΔNNING.